Define the marketing information system Essay Example | Topics and Well Written Essays - 500 words

Define the marketing in fleshation system - show ExampleThe environment is getting tougher and more competitive, a business that needs to be successful not only has to be competitive but also be equipped with latest technology and a perfect combination of human minds. The concept of making profit has now shifted itself into a new form called guest satisfaction. Every organization looks to satisfy their customers and this could be done when the firm delivers the exact affaire the customer requires. This can be achieved through a number of ways, firstly by good communication, second by observing the different customer behaviors and their preferences. The two ways mentioned above need a impression record of the customer so as to deduce results of the consumer preferences and choices. Here comes the factor technology as it provides a unprejudiced information system that has the ability to store data about the customer, which eventually functions the manager in analyzing different c ustomer and then making sure they are satisfied. The basic function of a database is to help the managers in making important and vital not only strategic decisions but also operative decisions. A very common example is an organization that uses an information system to livelihood records of the customers and its name is watch & Gamble. The P & G has been conducting its business successfully all over the globe and they have a unanalyzable marketing information system that keeps a track of the customer purchases as they have all the records of the customer purchases that have been made of their products. This helps them analyze the products weaknesses and strengths, and then they can improve it according to their customers. The regularity they use is entering the purchases of every individual customer separately on a database. This database later is use by research experts to explore different innovations in the product if its not working or else how to keep a famous product sel ling for a longer period of time. The information gathered is simple for example