Wednesday, May 6, 2020

Toys And What They Signify - 994 Words

Toys and what they signify, which is the free expression of play among children, should be as open and diverse as possible.† (Dubois 2015) Specifically looking at girl stereotypes, toys targeted towards them are packaged in pink, purple and other bright colors of the rainbow. The most popular toys in this demographic are brands like Bratz, Barbie, or Disney Princesses. These dolls can push boundaries on how suggestive their marketing can get. Bratz dolls are usually dressed in skimpy clothing and adorn heavy makeup. Midge and Baby is a controversial Barbie that was pregnant with a baby to promote the idea of family planning. Yet at the same time, they deny that toys are instrumental in the formation of gender differences, claiming that their intentions are to â€Å"maximize sales and profits, not to rear children† (Cross 1997, p. 231). Inevitably, these overtly sexualized toys influence the girls at an impressionable age. Some brands have created lines dedicated specifically to reach a girl demographic. Lego, and Nerf are among the most popular. Lego Friends was a marketing ploy by the company, while they say their toys are unisex, to widen their young girl demographic. It featured a pink and purple Lego set that gave the child the option to be a beautician or a baker. People didn’t like that it didn’t include professions like a doctor or scientist, further pushing the stereotype that girls only care about their appearance. generally all toy makers have â€Å"pink-washed† as manyShow MoreRelatedHow Gender Inequality Is Defined As The Unequal Treatment Of Individuals On The Ground Of Gender890 Words   |  4 Pagesnorms that are expressing a gender role that what type of behavior is acceptable for boys and girls in the society. As, boys are expected to act with those toys that assist them in decision making roles, whereas girls usually play with those toys that teach them an expre ssive role like caring and nourishing. Gender role creates the masculinity and femininity identity that describe the masculine and feminine behavior for men and women in society. â€Å"Toys R Us†: For this observational data research,Read MoreYou May Ask Yourself, By Sociologist Dalton Conley955 Words   |  4 Pagestaught what their gender role is suppose to do. The beginning of gender socialization can start with a child who is not born yet by simply having the parents purchase items that are all pink if its expected to be a girl, but if its expected to be a boy then everything they purchase will be blue. Conley states that gender roles are â€Å"sets of behavioral norms assumed to accompany ones’ status as male or female† (Conley [2008] 2013:134). So even when a child is growing into their infant years, toys areRead MoreShould There Be Gender Specific Toy Aisles Lining The Rows?992 Words   |  4 PagesShould there be gender specific toy aisles lining the rows in stores? How much does this reassure the sociological idea of gender itself? Does putting restrictions on kids’ toy decisions effect them in a negative way? Research has shown that it is natu ral for kids to want to experiment with different toys and identities. Pushing kids into a box of what they can, or cannot play limits their true potential and imagination. Growing up, people can attest to the memory of them having gone to McDonald’sRead MoreWalmart And Its Effects On Children1149 Words   |  5 PagesHave you ever wonder how toys were characterized in department stores? When you think of a toy store, you think about Toys â€Å"R† Us, Books-A-Million, Full Moon Games or Five and Below. 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As soon as I walked in, I noticed the check out to my left side along with many colorful aisles facing in front of me. The store walls are painted bright orange with a white ceiling. In my opinion the orange color signifies gender neutral. There were two cashiers, one male ask one female. I noticed that the female cashierRead MoreCommunication of Window Displays Essay1396 Words   |  6 Pagesone observes the conspicuous hairstyles of the mannequins one remembers the women of yesteryears, with their large bouffant. The entendre of having their bouffant shaped as inverted commas subconsciously attracts the consumers, because the commas signify importance, whatever comes between them is considered significant. The consumers are thusly left with a sense of wonder and attraction when faced with the subtleties of the display. 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